Research on the Elaboration Likelihood Model (ELM) Has Shown That

Multiple Choice

Research on the elaboration likelihood model (ELM) has shown that:

A) celebrities are effective peripheral cues in a high-involvement situation.
B) celebrity endorsers have a significant effect on brand attitudes in low-involvement situations.
C) the quality of message arguments is likely to be very important in low-involvement situations.
D) the quality of a message claims is always less likely to be persuasive than the status of celebrity endorsers.
E) peripheral cues are more important than detailed messages in high-involvement situations.