Which of the Following Is True of the Low-Involvement Hierarchy

Multiple Choice

Which of the following is true of the low-involvement hierarchy?

A) It usually occurs during the purchase of expensive products.
B) It occurs when differences among brands are minimal.
C) It is also known as the dissonance/attribute model.
D) It does not advocate the use of broadcast media.
E) It follows a feel → learn → do sequencE.In low-involvement hierarchy, a receiver is viewed as passing from cognition to behavior to attitude change.This learn → do → feel sequence is thought to characterize situations of low consumer involvement in a purchase process.