Multiple Choice
Jake is planning to buy a new smartphone. He studied the contents of an ad describing the superiority of TL smartphones and scrutinized how the advertising message argued in favor of TL's superiority. According to the elaboration likelihood model (ELM) , Jake is engaging in which of the following routes to persuasion?
A) Support arguing
B) Central processing
C) Peripheral processing
D) Source bolstering
E) Comparative analysis
Correct Answer:
Verified
Correct Answer:
Verified
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