The Fact That Marketing and Advertising People Have Backgrounds and Interests

Multiple Choice

The fact that marketing and advertising people have backgrounds and interests that are often quite different from consumers who comprise mass markets for many products and services, makes it difficult to establish:

A) an encoding process.
B) conditioned perceptions.
C) response hierarchies.
D) a common ground.
E) fields of experiencE.Effective communication is more likely when there is some common ground between the two parties.While this notion of common ground between sender and receiver may sound basic, it often causes great difficulty in the advertising communications process.Marketing and advertising people often have very different fields of experience from the consumers who constitute the mass markets with whom they must communicate.