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    Advertising and Promotion Study Set 1
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    Exam 4: Perspectives on Consumer Behavior
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    Ads That Use Telephone Numbers That Contain the Company Name
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Ads That Use Telephone Numbers That Contain the Company Name

Question 23

Question 23

Multiple Choice

Ads that use telephone numbers that contain the company name are hoping to enhance:


A) selective sublimation.
B) selective bias.
C) selective determination.
D) selective retention.
E) selective understanding.

Correct Answer:

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