Question 1

The various brands identified as purchase options to be considered during the alternative evaluation process are known as the consumer's:

Accepted Answer

A) perceptive list. 
B) attribution list. 
C) neutral list. 
D) evoked set. 
E) sublimation set.

Question 2

During which stage of the consumer decision-making process are both functional and psychosocial consequences important considerations?

Accepted Answer

A) Problem recognition 
B) Information search 
C) Post purchase evaluation 
D) Alternative evaluation 
E) Observer bias

Question 3

Ads that use telephone numbers that contain the company name are hoping to enhance:

Accepted Answer

A) selective sublimation. 
B) selective bias. 
C) selective determination. 
D) selective retention. 
E) selective understanding.

Question 4

Todd buys a fruit-based drink every afternoon. He either buys a Relish apple juice or an orange drink made by Joy Fruit Juices. He will not consider any other brand or type of soft drink because the two drinks make up his:

Accepted Answer

A) latent set. 
B) brand attribution list. 
C) natural selection list. 
D) evoked set. 
E) subliminal choices.

Question 5

_____ refers to relatively homogeneous divisions in a society into which people sharing similar lifestyles, values, norms, interests, and behaviors can be grouped.

Accepted Answer

A) Neo-culture 
B) Sub-culture 
C) Social class 
D) Dissociative group 
E) Reference group

Question 6

_____ is a heuristic in which consumers make a selection on the basis of an overall impression or summary evaluation of the various alternatives under consideration.

Accepted Answer

A) Affect referral decision rule 
B) Bait-and-switch advertising 
C) Guerilla advertising 
D) The mirror image rule 
E) Cognitive appraisal theory of emotion

Question 7

With respect to the various generational differences in shopping behaviors, what is the name given to the generation born during the period 1965-1976?

Accepted Answer

A) Baby boomers 
B) Gen X 
C) Gen Y 
D) Millennials 
E) Greatest generation

Question 8

Which of the following is the most relevant internal psychological process associated with the information search stage of the consumer decision-making process?

Accepted Answer

A) Differentiation 
B) Perception 
C) Valuation 
D) Amalgamation 
E) Disassociation

Question 9

Which of the following perception processes is the immediate, direct response to the taste, smell, touch, and hearing of stimuli?

Accepted Answer

A) Selection 
B) Sensation 
C) Assimilation 
D) Disintegration 
E) Interpretation

Question 10

Simplified decision rules such as "Always buy the largest size of the cheapest detergent" or "Only buy motor oil if the manufacturer is offering a rebate" are called:

Accepted Answer

A) mnemonics. 
B) heuristics. 
C) cognitions. 
D) eruditions. 
E) cues.

Question 11

In-depth interviews involve a structured questionnaire that includes numerous yes-or-no questions.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is considered as the final stage in the consumer decision-making process?

Accepted Answer

A) Post purchase evaluation 
B) Purchase decision 
C) Information search 
D) Alternative evaluation 
E) Problem recognition

Question 13

_____ is a preference for a particular brand that results in its repeated purchase.

Accepted Answer

A) Brand extension 
B) Brand stretching 
C) Brand spin-off 
D) Brand loyalty 
E) Brand equity

Question 14

While psychologists study consumer responses to advertising and other forms of communication in controlled settings, sociologists and anthropologists study behavior in context.

Accepted Answer

A) True 
 B)False

Question 15

_____ theory is an approach that deals with the structure and development of personality and focuses on the underlying motivations for human behavior.

Accepted Answer

A) Maslow's hierarchy 
B) Psychoanalytic 
C) Lamarckian 
D) World-systems 
E) Structuration

Question 16

Which of the following is a possible consequence of post purchase evaluation?

Accepted Answer

A) Brand extension 
B) Purchase intention 
C) Product differentiation 
D) Cognitive resonance 
E) Dissatisfaction

Question 17

In the context of motivation research, _____ are efforts designed to gain insights into consumers' values, motives, attitudes, or needs that are difficult to express or identify by having them project these internal states upon some external object.

Accepted Answer

A) projective techniques 
B) focus interviews 
C) assimilation techniques 
D) association tests 
E) subliminal tests

Question 18

With respect to motivation research, which of the following is a technique in which a small number of people with similar backgrounds and/or interests are brought together to discuss a particular product, idea, or issue?

Accepted Answer

A) In-depth interview 
B) Delphi technique 
C) Focus groups 
D) Nominal group technique 
E) Association tests

Question 19

Which of the following is the most relevant internal psychological process associated with the post purchase evaluation stage of the consumer decision-making process?

Accepted Answer

A) Motivation 
B) Perception 
C) Assimilation 
D) Learning 
E) Disintegration

Question 20

Reinforcement occurs even when an ad encourages consumers to use a particular product or brand to avoid unpleasant consequences.

Accepted Answer

A) True 
 B)False

Exam 4: Perspectives on Consumer Behavior

The various brands identified as purchase options to be considered during the alternative evaluation process are known as the consumer's:

During which stage of the consumer decision-making process are both functional and psychosocial consequences important considerations?

Ads that use telephone numbers that contain the company name are hoping to enhance:

Todd buys a fruit-based drink every afternoon. He either buys a Relish apple juice or an orange drink made by Joy Fruit Juices. He will not consider any other brand or type of soft drink because the two drinks make up his:

_____ refers to relatively homogeneous divisions in a society into which people sharing similar lifestyles, values, norms, interests, and behaviors can be grouped.

_____ is a heuristic in which consumers make a selection on the basis of an overall impression or summary evaluation of the various alternatives under consideration.

With respect to the various generational differences in shopping behaviors, what is the name given to the generation born during the period 1965-1976?

Which of the following is the most relevant internal psychological process associated with the information search stage of the consumer decision-making process?

Which of the following perception processes is the immediate, direct response to the taste, smell, touch, and hearing of stimuli?

Simplified decision rules such as "Always buy the largest size of the cheapest detergent" or "Only buy motor oil if the manufacturer is offering a rebate" are called:

In-depth interviews involve a structured questionnaire that includes numerous yes-or-no questions.

Which of the following is considered as the final stage in the consumer decision-making process?

_____ is a preference for a particular brand that results in its repeated purchase.

While psychologists study consumer responses to advertising and other forms of communication in controlled settings, sociologists and anthropologists study behavior in context.

_____ theory is an approach that deals with the structure and development of personality and focuses on the underlying motivations for human behavior.

Which of the following is a possible consequence of post purchase evaluation?

In the context of motivation research, _____ are efforts designed to gain insights into consumers' values, motives, attitudes, or needs that are difficult to express or identify by having them project these internal states upon some external object.

With respect to motivation research, which of the following is a technique in which a small number of people with similar backgrounds and/or interests are brought together to discuss a particular product, idea, or issue?

Which of the following is the most relevant internal psychological process associated with the post purchase evaluation stage of the consumer decision-making process?

Reinforcement occurs even when an ad encourages consumers to use a particular product or brand to avoid unpleasant consequences.