Which of the Following Is True of Saliency of Beliefs

Multiple Choice

Which of the following is true of saliency of beliefs?

A) It provides insight into ways markets can stimulate consumer attitudes.
B) It helps consumers diagnose the underlying basis of marketers' attitudes.
C) It tends to vary across different consumption situations.
D) It does not vary among different market segments.
E) It generally stays stagnant over timE.Beliefs concerning specific attributes or consequences that are activated and form the basis of an attitude are referred to as salient beliefs.Marketers should identify and understand these salient beliefs and recognize that the saliency of beliefs varies among different market segments, over time, and across different consumption situations.