Why Are Principles of Operant Conditioning Useful in the Development

Multiple Choice

Why are principles of operant conditioning useful in the development of promotional strategies?

A) They explain the cognitive processes that mediate a consumer's response to advertising.
B) They show that experiences with products provide reinforcements that affect future purchase behaviors.
C) They explain why coupons and samples are unlikely to have any desirable effect on consumer behavior.
D) They explain consumer behavior in both high- and low-involvement situations.
E) They explain how the pairing of a neutral stimulus with a positive stimulus can produce an immediate desired responsE.Operant conditioning is also referred to as instrumental conditioning because the individual's response is instrumental in getting a positive reinforcement or negative reinforcement.Behavior that is reinforced strengthens the bond between a stimulus and a response.