According to the American Marketing Association's Definition of Marketing, Which

Multiple Choice

According to the American Marketing Association's definition of marketing, which of the following statements is true?

A) Most marketers are seeking a one-time exchange or transaction with their customers.
B) The focus of production-driven companies is on developing and sustaining relationships with their customers.
C) Successful companies recognize that creating and delivering value to their customers is extremely important.
D) Though marketing plays an important role in developing relationships with customers, it does not help in maintaining them.
E) By definition, a marketing transaction has to involve the exchange of money.