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    Advertising and Promotion Study Set 1
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    Exam 1: An Introduction to Integrated Marketing Communications
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    Traditionally, Which of the Following Has Been Considered an Element
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Traditionally, Which of the Following Has Been Considered an Element

Question 75

Question 75

Multiple Choice

Traditionally, which of the following has been considered an element of the promotional mix?


A) Packaging
B) Advertising
C) Direct marketing
D) Interactive media
E) Branding

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