Multiple Choice
Which of the following is true of advertising as a form of promotion?
A) Low cost per contact
B) Non-paid form of promotion
C) Sponsor or advertiser not identified
D) Immediate feedback and capability to close sales
E) Makes use of non-traditional media
Correct Answer:
Verified
Correct Answer:
Verified
Q1: According to Tom Duncan's basic categories of
Q2: _ advertising is done by local merchants
Q4: Which of the following elements of the
Q5: The nonpersonal nature of advertising means that
Q6: The process of assimilating mass-media advertisements with
Q7: Business-to-business advertising is limited to industrial goods;
Q8: Analysis of the communication process may involve
Q9: Not all marketing transactions involve the exchange
Q10: _ is a form of one-on-one communication
Q11: Which of the following is true of