Which of the Following Is True of Direct-Response Advertising

Multiple Choice

Which of the following is true of direct-response advertising?

A) It encourages consumers to purchase straight from the manufacturer.
B) It targets wholesalers, retailers, and other members of the supply chain.
C) It is also known as primary-demand advertising.
D) It primarily targets professionals such as doctors, lawyers, and engineers.
E) It does not use the Internet as a means of advertising.