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DocStock Inc

Question 62

Multiple Choice

DocStock Inc., a company that manufactures stethoscopes, has placed an ad in MediMag, a magazine primarily read by doctors. The company is trying to improve sales by directly reaching out to its primary market segment. This is an example of:


A) business-to-business advertising.
B) trade advertising.
C) professional advertising.
D) primary-demand advertising.
E) direct-action advertising.

Correct Answer:

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