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    Advertising and Promotion Study Set 1
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    Exam 1: An Introduction to Integrated Marketing Communications
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    One of the Primary Advantages Inherent in the Use of Publicity
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One of the Primary Advantages Inherent in the Use of Publicity

Question 53

Question 53

Multiple Choice

One of the primary advantages inherent in the use of publicity is its:


A) ability to be personalized.
B) credibility.
C) negligible variable costs.
D) tangibility.
E) ability to be closely controlled.

Correct Answer:

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