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    Advertising and Promotion Study Set 1
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    Exam 1: An Introduction to Integrated Marketing Communications
  5. Question
    _____ Is a Tool of Direct Marketing That Is Used
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_____ Is a Tool of Direct Marketing That Is Used

Question 49

Question 49

Multiple Choice

_____ is a tool of direct marketing that is used to call customers directly and attempt to sell the products and services, or qualify them as sales leads.


A) Bait advertising
B) Buzz marketing
C) Telemarketing
D) Switch marketing
E) B-to-B marketing

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