Multiple Choice
According to Tom Duncan's basic categories of contact or touch points, which of the following best describes interactions that occur with a company or brand during the process of buying or using the product or service?
A) Intrinsic touch points
B) Company created touch points
C) Unexpected touch points
D) Customer-initiated touch points
E) Distributive touch points
Correct Answer:
Verified
Correct Answer:
Verified
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