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Sales Promotion Programs Targeted at Marketing Intermediaries Such as Wholesalers

Question 106

Multiple Choice

Sales promotion programs targeted at marketing intermediaries such as wholesalers, distributors, and retailers are part of:


A) consumer-oriented sales promotion.
B) trade-oriented sales promotion.
C) user-oriented sales promotion.
D) intrinsic sales-promotion.
E) bait-and-switch sales promotion.

Correct Answer:

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