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As Part of Her Marketing Project, Lily Unruh Is Studying

Question 4

Multiple Choice

As part of her marketing project, Lily Unruh is studying how Marriott operates. Since she had thought it was simply a hotel chain, she was amazed to learn that its food divisions provide food for school cafeterias, airlines, hotels, and fast-food restaurants. Marriott's food division is departmentalized by which of the following?


A) geography
B) function
C) product
D) customer

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