Question 1

Which of the following is a recording of a user's path through a Web site?

Accepted Answer

A)  clustering 
B)  normalization 
C)  slicing and dicing 
D)  clickstream data 
E)  inferencing

Question 2

A data dictionary is also known as a(n)________.

Accepted Answer

A)  data mart 
B)  data warehouse 
C)  metadata repository 
D)  ubiquitous computing 
E)  clickstream data

Question 3

A(n)________ system is a special purpose information system designed to provide assistance to organizational decision making related to a particular recurring problem.

Accepted Answer

A)  decision support 
B)  intelligent 
C)  expert 
D)  decision generator 
E)  decision level

Question 4

________ integrates data from various operational systems.

Accepted Answer

A)  A data warehouse 
B)  A metadata repository 
C)  Data modeling 
D)  Master data 
E)  Data mining

Question 5

The purpose of a data warehouse is to ________.

Accepted Answer

A)  standardize the format of data retrieved from different systems 
B)  allow managers to run queries and reports themselves without having to know query languages or the structure of the underlying data 
C)  provide capabilities for discovering hidden predictive relationships in the data 
D)  put key business information into the hands of more decision makers 
E)  increase the complexity of the data to be analyzed

Question 6

Digital dashboards provide the decision makers with a quick overview of key performance indicators and other key operational statistics and trends.This usage model is known as ________ reporting.

Accepted Answer

A)  exception 
B)  pull 
C)  ad hoc 
D)  drill-down 
E)  push

Question 7

Describe online analytical processing.

Accepted Answer

The answer of Describe online analytical processing....

Question 8

________ systems are designed to handle multiple concurrent transactions from customers.

Accepted Answer

A)  Online transaction processing 
B)  Product allocation 
C)  Yield optimization management 
D)  Network transaction maximization 
E)  Real utility management

Question 9

________ refers to the display of complex data relationships using a variety of graphical methods.

Accepted Answer

A)  Normalization 
B)  Visualization 
C)  Clustering 
D)  Inferencing 
E)  Textual mining

Question 10

Identify the primary goal for deploying a knowledge management system.

Accepted Answer

A)  identifying how to recognize, generate, store, share, and manage tacit knowledge 
B)  presenting a view of long-term technology integration 
C)  grouping related records together on the basis of having similar values for attributes 
D)  allowing hypothetical changes to the data associated with a problem and having tacit knowledge on how these changes influence the results 
E)  linking Web sites to corporate databases to provide real-time access to personalized information

Question 11

Data type helps a database management system (DBMS)to ________.

Accepted Answer

A)  present the data in a useful format 
B)  format data 
C)  allocate storage space 
D)  eliminate data duplication 
E)  retrieve information

Question 12

Data-driven organizations make decisions that can be backed up with verifiable data and are measurably more profitable than those that aren't.

Accepted Answer

A) True 
 B)False

Question 13

________ can be achieved by rolling up a data cube to the smallest level of aggregation needed,reducing the dimensionality,or dividing continuous measures into discrete intervals.

Accepted Answer

A)  Data cleansing 
B)  Normalization 
C)  Clustering 
D)  Data reduction 
E)  Inferencing

Question 14

One of the advantages of a database approach is program-data independence.This means that it is ________.

Accepted Answer

A)  easier to deploy and control data access using a centralized system 
B)  easier to evolve and alter software to changing business needs when data and programs are independent 
C)  a centralized system, thereby making it easier to enforce access restrictions 
D)  a centralized system, thereby making it much easier to enforce standards and rules for data creation, modification, naming, and deletion 
E)  useful for eliminating redundancy, thereby reducing the possibilities of inconsistency

Question 15

Expert systems are used to mimic human expertise by manipulating knowledge rather than simply manipulating information.

Accepted Answer

A) True 
 B)False

Question 16

________ is the process of grouping related records together on the basis of having similar values for attributes.

Accepted Answer

A)  Normalization 
B)  Data mining 
C)  Clustering 
D)  Inferencing 
E)  Slicing and dicing

Question 17

Social network analysis is a technique that attempts to ________.

Accepted Answer

A)  analyze large data warehouses to detect changes deemed important by a user 
B)  analyze why a key indicator is not at an appropriate level or why an exception occurred 
C)  discover hidden predictive relationships in the data 
D)  allow hypothetical changes to the data associated with a problem and observe how these changes influence the results 
E)  find experts in particular subject areas

Question 18

Describe geographic information systems.

Accepted Answer

The answer of Describe geographic information systems....

Question 19

Which of the following is used for Web content mining?

Accepted Answer

A)  clustering 
B)  Web underlining 
C)  neural networks 
D)  Web crawler 
E)  data reduction

Question 20

Which of the following statements is true about user agents?

Accepted Answer

A)  They are also known as Web spiders. 
B)  They are agents that search to find the best price for a particular product a user wishes to purchase. 
C)  They are agents that continuously analyze large data warehouses to detect changes deemed important by a user. 
D)  They are agents that automatically perform a task for a user. 
E)  They are agents designed by spammers and other Internet attackers to farm e-mail addresses off Web sites or deposit spyware on machines.

Exam 6: Enhancing Business Intelligence Using Information Systems