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________ Is the First Component of an Operational Customer Relationship

Question 46

Multiple Choice

________ is the first component of an operational customer relationship management system that supports a broad range of business processes,such as tracking and managing customer history and preferences,account and contact management,and order processing and tracking.


A) Enterprise marketing management
B) Sales force automation
C) Data warehousing
D) Execution management
E) Customer service and support

Correct Answer:

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