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    Global Marketing Study Set 3
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    Exam 7: Segmentation, Targeting, and Positioning
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    For Some Consumer Products Such as Cigarettes,soft Drinks,and Candy That
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For Some Consumer Products Such as Cigarettes,soft Drinks,and Candy That

Question 26

Question 26

True/False

For some consumer products such as cigarettes,soft drinks,and candy that have a low per-unit cost,income is often a more valuable segmentation variable than population.

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