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    Global Marketing Study Set 3
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    Exam 7: Segmentation, Targeting, and Positioning
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    Virgin Chief Executive Richard Branson Learned That Starting a Soft-Drinks
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Virgin Chief Executive Richard Branson Learned That Starting a Soft-Drinks

Question 67

Question 67

True/False

Virgin chief executive Richard Branson learned that starting a soft-drinks war with Coca-Cola was crazy,although it was also one of the things that raised the profile of the Virgin name in America.

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