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Companies Like Coca-Cola Had the First-Mover Advantage Since They Were

Question 63

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Companies like Coca-Cola had the first-mover advantage since they were the first company to enter a global market.However,there are also first-mover disadvantages which include:


A) best chance of becoming world leader.
B) advantage in adapting to the local culture.
C) lead in advertising and promotion exposure.
D) gain business experience.
E) substantial investments in marketing.

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