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    Global Marketing Study Set 3
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    Exam 10: Brand and Product Decisions in Global Marketing
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    The Sony Walkman Is an Example of Combination or Tiered
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The Sony Walkman Is an Example of Combination or Tiered

Question 47

Question 47

True/False

The Sony Walkman is an example of combination or tiered branding,whereby a corporate name is combined with a product name.

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