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  3. Study Set
    Global Marketing Study Set 3
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    Exam 14: Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication
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    Which of the Following Is Not One of the Steps
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Which of the Following Is Not One of the Steps

Question 78

Question 78

Multiple Choice

Which of the following is not one of the steps in the Strategic/Consultative Selling Model?


A) develop personal selling philosophy
B) develop relationship strategy
C) develop product strategy
D) develop ethnocentric policy
E) develop customer strategy

Correct Answer:

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