How Does a Realistic Market Potential Estimate Affect Small Business

Multiple Choice

How does a realistic market potential estimate affect small business success?

A) It allows small business owners to know how to modify a product for consumers.
B) It allows small business owners to have a clear picture of their target segments.
C) It allows for better use of social media based marketing efforts.
D) It increases the ability to be flexible in pricing strategy.
E) It provides a more accurate understanding of fixed and variable costs.