Multiple Choice
Which of the following best describes a private label brand?
A) A retailer uses packaging as a form of advertising.
B) A retailer develops a brand name and has a manufacturer put it on a product.
C) A manufacturer puts its name on an unrelated product for a fee.
D) A brand name is used throughout a series of products made by the same manufacturer.
E) A brand is reintroduced in a new, often global, market.
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Products priced above the market play on
Q3: Odd-even pricing falls under the category of
Q4: Why is speed to market so important?
Q5: Packaging can serve as an in-store advertisement
Q6: Which of the following activities describes the
Q7: A product's features may be intangible.
Q8: Which of the following pricing strategies BEST
Q9: What is cost-oriented pricing?
Q10: One advantage to marketers of selling online
Q11: What is one of the key benefits