Multiple Choice
Which of the following is not one of the objectives a bootstrap marketing plan should accomplish?
A) Determine customer needs and wants through market research.
B) Determine how the company will be able to serve all customers.
C) Analyze the firm's competitive advantages and build a marketing strategy around them.
D) Create a marketing mix that meets customer needs and wants.
Correct Answer:
Verified
Correct Answer:
Verified
Q37: The unique selling proposition (USP)focuses on _.<br>A)a
Q38: Watching the top ten TV shows, seeing
Q39: Describe why a small business might gain
Q40: A process in which computer software that
Q41: Which of the following statements concerning marketing
Q43: Small entrepreneurial companies are at a definite
Q44: Warren Cassell, owner of Just Books, a
Q45: To attract potential customers, a _ can
Q46: A common mistake entrepreneurs make is _.<br>A)assuming
Q47: Successful marketing requires a business owner to