Multiple Choice
The unique selling proposition (USP) focuses on ________.
A) a feature that is unlike others found in competing products that answers the question: What is different?
B) a unique customer benefit that answers the question: What's it in for me?
C) a premier priced product that answers the question: What product offers the highest quality?
D) emulating the most successful products in the industry
Correct Answer:

Verified
Correct Answer:
Verified
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