To Avoid Unpleasant Surprises in Launching an E-Commerce Effort an Entrepreneur

Multiple Choice

To avoid unpleasant surprises in launching an e-commerce effort an entrepreneur should ________.

A) test the Web site with real customers to make sure it is easy to navigate
B) avoid being talked into establishing a privacy policy
C) cancel all current advertisements in other media
D) not try to out-guess customers, and handle order fulfillment as orders come in