Building a Web Strategy Based on a Clear Definition of the Company's

Multiple Choice

Building a Web strategy based on a clear definition of the company's target audience and an understanding of those customers' needs, wants, likes, and dislikes is ________.

A) relatively unimportant for a company's Web site due to its flexibility
B) something that the entrepreneur no longer has to focus on to realize success
C) also critically important for a company's presence on the Web
D) an exercise that should eventually be addressed after the site is launched