Multiple Choice
A soft drink company decided to produce a cola drink with more caffeine than usual in the hope of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from university.The company test-marketed this new product at a Melbourne university.The company has segmented the market based on [Blank.]
A) psychographics
B) lifestyle
C) demographics
D) usage rates
Correct Answer:
Verified
Correct Answer:
Verified
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Q9: Which of the following social science fields
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