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  3. Study Set
    Consumer Behaviour Buying Having Being
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    Exam 1: Buying, Having, and Being
  5. Question
    The Sociological Perspective of ________ Takes the View That Much
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The Sociological Perspective of ________ Takes the View That Much

Question 10

Question 10

Multiple Choice

The sociological perspective of ________ takes the view that much of consumer behaviour resembles actions in a play.


A) role theory
B) pastiche
C) interpretivism
D) psychographics

Correct Answer:

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