Multiple Choice
At his local wine shop, Marco reads the label on the back of a bottle of wine.On it, a descriptive paragraph reads: 'This exquisite full-bodied cabernet, produced in the pastoral, wind-swept sloping vineyards of the Sancerre in France, will delight you with an aroma of coffee and chocolate and the taste of blackcurrant and cherries'.The description is targeted at Marco's sense of ________.
A) hedonic consumption
B) context effects
C) embedded consumption
D) sound symbolism
Correct Answer:

Verified
Correct Answer:
Verified
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