Multiple Choice
A billboard is positioned beside a busy highway.However, the merchant who has purchased the billboard complains that no response is being generated by his advertising message.Upon closer inspection, the billboard company determines that the typeface used is too small to be effectively read by a motorist going 80+ km/hour on the highway.Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?
A) Intensity threshold
B) Differential threshold
C) Absolute threshold
D) Relative threshold
Correct Answer:
Verified
Correct Answer:
Verified
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