Multiple Choice
Kanisha is confronted with a strange set of products during her most recent visit to the cosmetics counter at her favourite department store.Urban Grunge nail polish is 'hot, hot, hot' according to recent ads.Kanisha likes the idea of a new nail polish but is unsure about the image that might be projected by the dull colours of the nail polish line.With such names as Street Slime, Garbage Goo and Rubbish Rot caution might be the right move.Which of the following attitude functions most closely matches with Kanisha's attitude towards the purchase decision?
A) Utilitarian function
B) Elaboration function
C) Ego-defensive function
D) Knowledge function
Correct Answer:

Verified
Correct Answer:
Verified
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