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    Consumer Behaviour Buying Having Being
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    Exam 8: Attitudes and Attitude Change
  5. Question
    The Theory of Cognitive Dissonance Is Based on the ________
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The Theory of Cognitive Dissonance Is Based on the ________

Question 30

Question 30

Multiple Choice

The theory of cognitive dissonance is based on the ________.


A) knowledge function
B) principle of cognitive consistency
C) principle of cognitive-affect conflict
D) self-identification function

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