Multiple Choice
George wants to increase impulse purchases in his store.Which of the following promotional strategies would be most effective for George to use?
A) He should place point-of-purchase displays close to the items he wants to market.
B) He should buy more advertising space in local newspapers.
C) He should hire a new salesperson.
D) He should post testimonials about the quality of his products in highly travelled locations.
Correct Answer:
Verified
Correct Answer:
Verified
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