Which of the Following Is an Example of Utilitarian Influence

Multiple Choice

Which of the following is an example of utilitarian influence?

A) An individual seeks information about various brands from a professional.
B) An individual's decision to purchase a particular brand is influenced by the preferences of family members.
C) An individual feels that the purchase of a particular brand will enhance the image others have of her.
D) An individual seeks brand-related knowledge and experience from friends, neighbours, colleagues and relatives who have reliable information about the brand.