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    Consumer Behaviour Buying Having Being
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    Exam 11: Groups and Social Influence
  5. Question
    If a Consumer Admires the Qualities of Another Person and Copies
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If a Consumer Admires the Qualities of Another Person and Copies

Question 61

Question 61

Multiple Choice

If a consumer admires the qualities of another person and copies his or her behaviours, the person that is copied is said to have ________ power.


A) referent
B) informational
C) legitimate
D) coercive

Correct Answer:

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