What Is Guerrilla Marketing

Multiple Choice

What is guerrilla marketing?

A) The use of large, attention-getting displays such as balloons and searchlights at the retail site.
B) The use of hidden attacks on the competition by creating false news releases, negative WOM and industrial sabotage.
C) The use of promotions that rely on unconventional locations and strategies to build buzz.
D) The use of a monster attack on all sources of media so that a promotion is seen and heard simultaneously, no matter where a customer turns.