Question 1

Paul and Erica Smith are both retired.Their son and daughter are both in their late 20s and are trying to establish themselves professionally.Paul and Erica help their children as much as possible, in terms of financial help and also giving advice, so that their children will be successful.The Smiths reunite for all major holidays.Which value segment best describes Paul and Erica Smith?

Accepted Answer

A)  Socially Aware
B)  Look At Me
C)  Young Optimism
D)  Traditional Family Life D

Question 2

An Aston Martin car, a Giorgio Armani suit, and a Mark Rothko painting are all items bought and displayed as markers of social class.These products are ________.

Accepted Answer

A)  social inhibitors
B)  social parameters
C)  status symbols
D)  psychological blocks C

Question 3

Pierre Bourdieu concluded that 'taste' is a ________ that causes consumption preferences to cluster together.

Accepted Answer

A)  habitus
B)  code
C)  hierarchy
D)  capital A

Question 4

Social class appears to be a poor predictor of purchases that have symbolic aspects and low to moderate prices (such as liquor and cosmetics).

Accepted Answer

A) True 
 B)False

Question 5

Evan was an aggressive, rich and determined businessman originally from a working-class family.He had become wealthier than he had ever imagined by buying and selling other businesses.Evan seemingly could do anything until he tried a hostile takeover of an established bank owned by several prestigious families.When his bid failed, Evan said, 'I always knew there was an elite, but up to now I thought I was a part of it.' What type of capital was Evan lacking?

Accepted Answer

A)  Economic
B)  Cultural
C)  Psychological
D)  Sociological

Question 6

Fred has been a farmer all his life.He inherited the family farm when he was 35, but that was 20 years ago.It looks like he is going to lose the farm and have to take a manual labour job in the city to support his family.What form of mobility best describes Fred's position?

Accepted Answer

A)  Horizontal mobility
B)  Two-way stretch mobility
C)  Downward mobility
D)  Upward mobility

Question 7

Social class is a strong predictor of purchases that have symbolic aspects, but low to moderate prices.Which of the following is the best example of a product with these characteristics?

Accepted Answer

A)  Liquor
B)  Cars
C)  Homes
D)  Refrigerators

Question 8

What are the two major components of social class? Explain and comment on each component (such as which is more important).

Accepted Answer

The answer of What are the two major components of...

Question 9

The general method for elevating one's social status is to increase the use of ascribed status tools.

Accepted Answer

A) True 
 B)False

Question 10

What are AIOs, and how do contemporary psychographic researchers use them?

Accepted Answer

The answer of What are AIOs, and how do contemporary...

Question 11

For the most part, marketers fail to use social-class information as effectively as they could.List five reasons why this failure might occur.Be specific.

Accepted Answer

The answer of For the most part, marketers fail to...

Question 12

How does the worldview difference in social class help explain why the sons and daughters of working-class families typically spend their entire lives living within a short distance of where they were raised?

Accepted Answer

The answer of How does the worldview difference in social...

Question 13

Linking products together to create a more desirable connotation in consumers' minds is known as ________.

Accepted Answer

A)  product complementarity
B)  co-branding strategies
C)  consumption constellations
D)  product companions

Question 14

Harry was the lead singer in a band that hit it big.For his birthday, Harry had 200 friends flown in chartered jets to a private island in the South Pacific.They ate the most expensive food, and every morning the bungalows were burned to the ground and rebuilt for the next night.Harry's party is a good example of ________.

Accepted Answer

A)  parody display
B)  social mobility
C)  ascribed status
D)  conspicuous consumption

Question 15

Sixteen-year-old Michael wanted a car.One evening while his father was paying bills, Michael looked over his father's shoulder and saw how much money had been placed in the savings account.He whistled.'I thought you said that you didn't have enough money to buy me a used car.In just one month you could buy me the car I want.' Michael's father then gave him a lecture on the differences between income and what is left after money is spent on utilities, mortgages, insurance premiums and food.'Total income', his father said, 'is not the same as ________ income, the source from which your unnecessary car would have to come'.

Accepted Answer

A)  wealth
B)  managed
C)  perpetual
D)  discretionary

Question 16

Which Roy Morgan-developed value segment describes those who are generally part of the 'establishment' and are interested in maintaining a disciplined, predictable and safe society?

Accepted Answer

A)  Socially Aware
B)  Look At Me
C)  Conventional Family Life
D)  Real Conservatism

Question 17

Tian Zhao's parents were peasants from central China.Tian got a degree in electronics from a university and now works for a medium-sized firm building computer components for a company in Europe.Tian has bought himself a Canon camera and a Dell computer, and he wears Nike running shoes.He is a member of the mass class.

Accepted Answer

A) True 
 B)False

Question 18

Lifestyle is a statement about who one is in society and who one is not.

Accepted Answer

A) True 
 B)False

Question 19

The phenomenon called ________ refers to the creation of artificial divisions in a society.

Accepted Answer

A)  reference group affiliation
B)  ascribed status
C)  mass class
D)  social stratification

Question 20

Samantha has a great job at a publishing company, but she often lies awake at night and envisions scenarios involving her getting laid off from her job and being unable to find another one, resulting in her losing her home and her belongings.According to clinical psychologists, Samantha's fear of poverty is equated to which of the following phobias?

Accepted Answer

A)  Atephobia
B)  Harpaxophia
C)  Peniaphobia
D)  Aurophobia

Exam 13: Lifestyle, Income and Social Class

An Aston Martin car, a Giorgio Armani suit, and a Mark Rothko painting are all items bought and displayed as markers of social class.These products are ________.

Pierre Bourdieu concluded that 'taste' is a ________ that causes consumption preferences to cluster together.

Social class appears to be a poor predictor of purchases that have symbolic aspects and low to moderate prices (such as liquor and cosmetics).

Fred has been a farmer all his life.He inherited the family farm when he was 35, but that was 20 years ago.It looks like he is going to lose the farm and have to take a manual labour job in the city to support his family.What form of mobility best describes Fred's position?

Social class is a strong predictor of purchases that have symbolic aspects, but low to moderate prices.Which of the following is the best example of a product with these characteristics?

What are the two major components of social class? Explain and comment on each component (such as which is more important).

The general method for elevating one's social status is to increase the use of ascribed status tools.

What are AIOs, and how do contemporary psychographic researchers use them?

For the most part, marketers fail to use social-class information as effectively as they could.List five reasons why this failure might occur.Be specific.

How does the worldview difference in social class help explain why the sons and daughters of working-class families typically spend their entire lives living within a short distance of where they were raised?

Linking products together to create a more desirable connotation in consumers' minds is known as ________.

Which Roy Morgan-developed value segment describes those who are generally part of the 'establishment' and are interested in maintaining a disciplined, predictable and safe society?

Lifestyle is a statement about who one is in society and who one is not.

The phenomenon called ________ refers to the creation of artificial divisions in a society.