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Volta Motors, a Manufacturer of Self-Driving Delivery Trucks, Is Working

Question 53

Multiple Choice

Volta Motors, a manufacturer of self-driving delivery trucks, is working on developing its next-generation electric vehicles. It has decided on a strategy of focusing on a narrow buyer segment and outcompeting rivals by offering buyers customized autonomous, self-driving electric vehicles at a lower cost than rivals. What basic strategic approach has Volta Motors decided upon?


A) focused differentiation
B) best-cost provider
C) low-cost provider
D) broad differentiation
E) focused low-cost

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