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Giving Customers More Value for the Money by Satisfying Their

Question 51

Multiple Choice

Giving customers more value for the money by satisfying their expectations on key quality features, performance, and/or service attributes while beating their price expectations is a ________ strategy.


A) best-cost provider
B) focused low-cost
C) focused differentiation
D) broad differentiation
E) low-cost provider

Correct Answer:

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