Company Managers Are Unlikely to Consider This Question When Choosing

Multiple Choice

Company managers are unlikely to consider this question when choosing to pursue one strategic course or directional path versus another.

A) Are changing market and competitive conditions acting to enhance or weaken the company's business outlook?
B) Is the company stretching its resources too thinly by trying to compete in too many markets or segments, some of which are unprofitable?
C) Will our present business generate sufficient growth and profitability in the years ahead to please shareholders?
D) What market opportunities should the company pursue and which ones should not be pursued?
E) Do we have a better business model than key rivals?