Common Shortcomings of Company Vision Statements Include

Multiple Choice

Common shortcomings of company vision statements include

A) too specific and too flexible.
B) unrealistic, unconventional, and unbusinesslike.
C) too broad, vague or incomplete, bland/uninspiring, not distinctive, and too reliant on superlatives.
D) too graphic, too narrow, and too risky.
E) not customer-driven, out of step with emerging technological trends, and too ambitious.