The Difference Between the Concept of a Company Mission Statement

Multiple Choice

The difference between the concept of a company mission statement and the concept of a strategic vision is that a

A) mission concerns what to do to achieve short-term objectives, while a strategic vision concerns what to do to achieve long-term performance targets.
B) mission statement focuses on the methods needed to make a profit, whereas a strategic vision concerns what business model to employ in striving to make a profit.
C) mission statement deals with what to accomplish on behalf of shareholders, while a strategic vision concerns what to accomplish on behalf of customers.
D) mission statement typically concerns a company's purpose and its present business scope, whereas the principal concern of a strategic vision is a company's aspirations for its future.
E) mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there?"