Company Objectives

Multiple Choice

Company objectives

A) are needed only in those areas directly related to a company's short-term and long-term financial strength.
B) need to be broken down into performance targets for separate businesses, product lines, functional departments, and individual work units.
C) play the important role of establishing the direction toward which an organization needs to be headed.
D) are important because they help guide managers in deciding what the company's strategic intent should be.
E) should support, but not conflict with, the performance targets of lower-level organizational units.