All Other Things Being Equal, the "Best" Generic Competitive Strategy

Multiple Choice

All other things being equal, the "best" generic competitive strategy for a company to employ is a strategy that

A) seeks to underprice rivals on comparable products that attract a broad spectrum of buyers.
B) seeks to differentiate product offerings from rivals by offering superior attributes that attract a broad spectrum of buyers.
C) concentrates on a narrow buyer segment and outcompetes rivals by offering niche members customized attributes.
D) concentrates on value-conscious buyers and outcompetes rivals by offering products at attractive prices.
E) is well matched to a company's internal situation; underpinned by an appropriate set of resources, know-how, and competitive capabilities; and difficult for rivals to match.