A Broad Differentiation Strategy Generally Produces the Best Results in Situations

Multiple Choice

A broad differentiation strategy generally produces the best results in situations where

A) buyer brand loyalty is low.
B) few rival firms are following a similar differentiation approach.
C) new and improved products are introduced only infrequently.
D) most rivals are pursuing a differentiation strategy and are seeking to differentiate their products on most of the same features and attributes.
E) perceived value of a product is not of great importance.